When we made a shift in Jerónimo Cycles’ philosophy, in January 2021, that also meant a new image. We worked very closely with Paul Hardman, from Studio And Paul, to create that image. And we are very happy with the result.
“The new symbol is a wild boar, an animal with many fine qualities such as strength and speed, and which is even more relevant since it’s an animal that can be encountered running around in forests in Northeast Portugal, the region where Jerónimo Cycles comes from”. Paul’s words.